Fujifilm X-Photographer

Becoming an official Fujifilm X-Photographer marked an important milestone in my career. It brought the opportunity to join an international community of photographers and collaborate with a brand whose approach to photography aligns with my own.

Beyond image quality and technology, what drew me to Fujifilm was its willingness to listen. The company values feedback from photographers and ambassadors, using their experience in the field to help refine its cameras, lenses and the way they work together.

My role as an ambassador includes speaking at Fujifilm events, reviewing new products and leading photography workshops. These opportunities allow me to share my experience while learning from others who bring different perspectives to the craft.

**OBELISK formation at white desert - Fujifilm GFX100 + GF 100-200mm /f16 /200s / ISO 100**

Returning to Egypt’s White Desert

Travel has always been central to my photography, whether for client assignments, workshops or personal projects. During the COVID-19 travel restrictions, those journeys became much more difficult. A short trip to Egypt’s White Desert offered a welcome opportunity to return to the field.

Located in Egypt’s Western Desert, it is a landscape I had visited many times and where I had previously led photography workshops. Its chalk formations, open spaces and quiet brought a familiar sense of serenity.

Returning was a chance to slow down, observe the light and photograph a place that continued to inspire me, no matter how well I thought I knew it.

Seabed: Egypt’s Western Desert

Choosing Egypt’s Western Desert for my first assignment with Fujifilm was both a practical decision and a personal one.

At the time, COVID-19 restrictions had made international travel difficult. Much of Europe was under lockdown, and entry restrictions across the GCC left me with limited options. Egypt was among the destinations I could reach, but the White Desert offered far more than convenience. It was a familiar landscape that I wanted to explore again with a fresh perspective.

I planned a short journey to the Farafra Depression, roughly 500 kilometres southwest of Cairo. Here, pale chalk formations rise from the desert floor, creating a landscape that feels almost lunar.

The title Seabed reflects the origins of this extraordinary place. Millions of years ago, the area lay beneath a shallow sea. Sediments accumulated on the seabed, eventually forming the chalk that wind and weather would sculpt into the shapes we see today.

Walking among these formations feels like entering an open-air sculpture museum. Some stand as isolated towers, while others resemble mushrooms or abstract figures. Their appearance shifts with the light, revealing subtle textures, curves and shadows.

That relationship between form and light drew me back. For my first Fujifilm assignment, I wanted to photograph a landscape I knew well while remaining open to what I had yet to notice.

**Arch-Rock formation, Aqabat valley - Fujifilm GFX100 + GF 23mm /f16 /160s / ISO 100**

**Toyota Landcruiser 60 series crossing desert. - Fujifilm GFX100 + GF 100-200mm /f11 /600s / ISO 100**

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Official Fuji-X-Photographer

Fujifilm X-Photographer

Returning to Egypt’s White Desert

Seabed: Egypt’s Western Desert